Just last week, Dell talked about turning conservative with its cash and financing programs due to the uncertain economy. Then on Wednesday, Dell began touting a zero percent financing program for large business customers. Go figure.
Software giants SAP and Microsoft were already hawking similar programs, as the technology companies try and use their cash stockpiles to make life easier on customers dealing with strained budgets and tight credit.
But Dell, even with $9 billion in cash, had been warning that it was going to be more conservative in granting credit. “We tightened our credit in general, and it has affected our ability to provide financing,” said Brian Gladden, Dell’s chief financial officer, last week.
Dell’s conservatism was reflected in its third-quarter results, which showed a company cutting as many costs as possible to boost profits while sales fell.
Along with the financing programs, Dell said Wednesday that it was slashing prices by as much as 20 percent on products such as servers and laptops.
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